Imtisal zafar biography of rory

Improving your craft and constantly seeking ways to be better has been at the heart of all my career lows. Being a young CEO of Verve for the last 15 years, what are the challenges you faced and what did you do to overcome them? How much has your business grown since? At the start of my career, especially while I was still at LUMS, I would often be met with doubt from clients about whether I would be able to pull off their events because of how young I was and looked even younger.

Slowly, however, that changed, and my reputation preceded me. Right before our first-ever ticketed party in Islamabad, Benazir Bhutto was assassinated, and the event got cancelled. Similarly, the Sri Lankan cricket team attack happened right before one of our events, which got cancelled.

Imtisal zafar biography of rory: After recently moving to Karach and

Every day we would wake up in this fear that a bomb blast would cancel our event for the week. Fortunately, those days are well behind us Verve has grown steadily since its inception, now having organised events all over Pakistan. What kind of events have been defining moments for Verve? How is Verve different from other event planners in the market?

Imtisal zafar biography of rory: "If they're energetic enough, the

Verve is known for the stunning decor we create at our events. It has always been creative, sophisticated and many times larger than life. As mentioned earlier, we have always been known to throw the best parties and apart from the crowd and the decor, what people know us for is a great experience at our events. I have consciously always tried to incorporate various learnings on my travels abroad into my event experience in Pakistan.

That has resulted in a very international look and feel of the event be it with its decor, event technology or performers and artists at our events, Verve has consistently been a trailblazer in the field. Who do you think is the main competitor of Verve? And what sets you apart from them? Over the years the field of event management has become very specialised and various companies have taken up the niches that they enjoy the most.

The idea behind the show is providing a wonderful evening to collectors and artists alike where like-minded individuals are present amidst some gorgeous art. The show has ambitiously grown over the years and has included some highly acclaimed international artists with an impressive array of local artists. How has PAF helped shape careers of various artists over the years?

The PAF, with its vast, targeted audience is the largest platform of its kind in the country. Not only do the artists discover its immense potential early in their career by promoting their works but PAF also actively puts in a lot of effort to cover thesis shows of art colleges across the country to promote emerging talent via its platform. Each year there are some artists that we choose to be our beak out stars from various thesis shows and promote them on our platform.

Imtisal zafar biography of rory: View profile for Rory Brown -

How is the experience of curating the PAF Soiree show so far? Each year sitting down and selecting our list for the show is thoughtful process. The line-up of the show will be indicative of how the audience will receive it. The most exciting part is when the artists start sending in all the artworks. Being a collector, my impulse is wanting to buy so many of them as they are always so good, but I have to stop myself to let everyone else see them first before acquiring for myself.

The long coordination months are exhausting.

Imtisal zafar biography of rory: The first thing you

Sometimes deadlines are not met and that throws us off our schedule. Another challenge is getting artworks of international artists to Pakistan. We would have small private parties where we would just enjoy the music. From there it slowly started becoming a proper event in and has since then generated a cult-like following and is now the longest running electronic music event of the country.

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