Dragan sakan biography sample

He turned his dreams into slogans bringing them into reality just like he did in his advertisements. Owing to his participation in the project Pekabela in he was asked to take the place of a researcher in the newly established Marketing Agency, a department of the Institute for Scientific Research of the largest food production company PKB in ex-Yugoslavia.

Since at that time there were no consumer inquiry and survey sampling methods and techniques, Dragan was a pioneer in the field and the one who introduced and tested them setting the standards. He established the Name test, Product test, Experimental image research, Market segmentation strategy, Projective methods in motivational research, Campaign pre-testing techniques, Consumer and Public opinion surveys, etc.

In this way he implemented psychology in the field of marketing which influenced both professional public circles and clients.

Dragan sakan biography sample: He was a founder of

Due to his personal and professional criteria in he resigned from his permanent job and founded an independent research team that carried out nearly all consumer inquiries and public opinion surveys that existed at the time. In that way Dragan Sakan became a founder and a chief executive of the Marketing Centre at the agency Borba. There he encountered Mirjana Pejovic — The Aunt, who would become and remain his lifelong support.

At first his agency in Borba was operating as a "one-man band" concept — he was the only one who did the job of a researcher, planner, concept designer, creative team leader simultaneously handling all the clients.

Dragan sakan biography sample: He was born in in Belgrade.

Already a visionary, Dragan Sakan masterfully carried out the campaigns in other media as well, not only those concerning newspaper publisher Borba. On that occasion he was pronounced Creative Person of the Year, and the very next Propagandist of the Year. Soon after Studio Marketing from Ljubljana invited him to take the position of a creative director and form his own team of creative people, professionals and associates based in Belgrade.

The opening of the Studio Marketing Delo — Belgrade was accompanied by huge media attention. Both campaigns, both agencies as well as both banks got Golden Idea award. That was the first time that actors took part in an advertising campaign. Throughout the four years of its activities, Studio Marketing Delo — Belgrade brought about the revolution in the field of video ad making, winning remarkable local and international acknowledgements.

Some of the last campaigns before the breaking of the war in Yugoslavia were those for Florami Mostar with the slogan "Make love, not war", and for Radenska for which the slogan was "Radenska connects us" as well as the campaign for the black candies Negro — "The devil is not as black as he is painted. He's even blacker. Some of his most prominent slogans are still remembered today: "Society requires fundamental changes" Sintelon"Val-val-valera At the beginning of the war in the region and the disintegration of the old Yugoslavia, Dragan Sakan was among the few who realized that the era of early capitalism was coming and that the old system was not going to survive.

He was an ever-present member of the juries from all over the world in the field of advertising and design.

Dragan sakan biography sample: I was born in Belgrade,

During the late 90s Dragan Sakan spent a lot of time in Pirana Renaissance town in Sloveniadreaming of civilization in which artists and creative people would be more important than politicians. With the aim to finally turn his vision and dream into reality, he started his own agency in — New Moment New Ideas Company. Dragan Sakan also endeavoured to promote Serbian culture worldwide and to bring international creative minds to Belgrade.

The focus of his activities was positioning Serbia on the European and World stage, promotion of Serbian culture worldwide, introduction of local professional associations in global network and organization of festivals and events of international kind. Sakan was pronounced the Ambassador of Serbian creativity in He was also granted by the Psychologists Association of Serbia getting the award "Ziza Vasic" for popularization of psychology Life and business philosophy of Dragan Sakan was based on the following principles: "Idea is the strongest currency", "Nothing is created unless it was dreamt first" and "One sees clearly only with the heart".

It serves as a testimony that this bighearted visionary of ideas continues to sprinkle with gold dust those who love and follow his vision. He was a conceptual creator and producer of many projects in various domains of human spirit expression.

Dragan sakan biography sample: How the ex leader of the

The focus of his activities was positioning Serbia on the European and global stage, promotion of Serbian culture worldwide, introduction of local professional associations in global network and organization of international festivals and events. His visionary spirit and ideas inspired many and continued to live through all those who love and follow him.

He believed in creativity, ideas and dreams. I am glad that his business and life philosophy continues to live, bring success, win awards and inspire people to believe in innovation and creativity. Many thanks to the City of Belgrade, friends and colleagues who supported this initiative and turned this idea into reality. With this act, we are putting people who believe in creativity and dreams on the map of Belgrade.